Friday B.O. goes 'Grey'

'The Grey'Yesterday's bow for "The Gray" was not drab as the road opener made $6.5 million in the domestic B.O.Pic may be the second release in the fledgling distribbery after "Killer Elite," which cumed $25 million locally this past year. "Gray" will probably make between $16 million and $18 million through Sunday.Each of the frame's other two openers combined with online coupon retailers hoping a b -.To. boost, and Lionsgate's "One your money can buyInch got exactly that. Despite modest midweek interest, sales increased by Groupon participation knocked the Katherine Heigl-starrer to second place with $4.a million Friday and full weekend estimations within the mid-teens.It's tough to say, however, the amount of that gold coin Lionsgate will really receive. One insider recommended "Money's" $6 coupon rate, which matches wholly towards the exhibitor, has been put into weekend estimations at full-cost ticket costs, unnaturally blowing up the film's reported gross.Summit, on the other hand, offered tickets through Livingsocial and gained $2.5 million for fifth place yesterday. The small-major, lately acquired by Lionsgate that is disbursing an immediate competitor this frame, is anticipating around $7.5 million for that weekend.Holdovers composed the relaxation from the large gamers. The new sony/Screen Gems' "Underworld Awakening" gained $3.4 million for third, then Fox's "Red-colored Tails" with $2.8 million yesterday. Photos have cumed $36 million and $26 million Stateside, correspondingly. Contact the range newsroom at news@variety.com